Filings suggest plans for items and activities from clothing to ‘emotional support groups’
The Duke and Duchess of Sussex are seeking to register the “Sussex Royal” brand as a global trademark for a range of items and activities including clothing, stationery and the running of “emotional support groups”, international filings suggest.
The application covering Australia, Canada, the EU and US was filed in December with the World Intellectual Property Organization (WIPO) in the name of their new foundation, according to details online.
As well as the application to register Sussex Royal – which the couple have been using on their Instagram account and on a website launched last week as they announced they were “stepping back” as senior royals – one was also made to register “Sussex Royal the Foundation of the Duke and Duchess of Sussex”.
Six classes were listed in the applications, covering printed matter such as magazines and greeting cards, clothing ranging from footwear to pyjamas, charitable fundraising and management, as well as education and social care services including the organising and conducting of emotional support groups.
Applications to trademark Sussex Royal for a range of goods and activities were lodged with UK intellectual property authorities last June by their advisers Natalie Campbell and Sara Latham. Ownership was switched to the couple in December.
However, Harry and Meghan face having to potentially make an objection to protect their would-be brand after an application was lodged with EU authorities to trademark a range of goods including beer and jewellery under Sussex Royal.
It was lodged on Thursday by an applicant who appears to be based in Italy and filed it in German, with English listed as a second language. Database searches suggest it was made in the name of Ui Phoenix Kerbl, possibly after the Guardian reported on Thursday that the Sussexes had yet to register their brand outside the UK.
Six categories of goods and services were listed – covering areas including toiletries, sporting goods, toys and alcoholic beverages – in the application to the European Union intellectual property office (EUIPO).
Some experts have suggested Harry and Meghan could make as much as £500,000 in their first year of being released from the boundaries of senior royalty, particularly by tapping into the lucrative north American market.
In a lengthy statement released last week, the couple spoke about a “transition into a new working model” which they believe will enable them to remain members of the royal family but have financial independence.
Others have speculated that future enterprises could include book deals or a charity-based clothing line, perhaps with an emphasis on sustainability or environmental causes that the couple have taken to heart. Another suggestion is that future ventures combining commercial opportunities with their charitable projects could include Prince Harry’s Apple TV+ project with Oprah, spotlighting mental health.
On Monday the Queen will meet with Princes Charles, William and Harry at Sandringham to discuss the Sussex’s announcement that they intend to step down as senior royals.